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The Arbor Blog

Expert ideas for a better working life at your school or trust

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Amy Underdown - 5 April, 2023

Category : Blog

Using SMS in your school/parent engagement strategy

It goes without saying just how important parent engagement is in schools. What many schools are finding is that communicating with parents via SMS/text is an effective and efficient way of notifying guardians with urgency and encouraging two-way communication.  – But how exactly can using text messages improve your parent engagement strategy? Reduce admin –

It goes without saying just how important parent engagement is in schools. What many schools are finding is that communicating with parents via SMS/text is an effective and efficient way of notifying guardians with urgency and encouraging two-way communication. 

But how exactly can using text messages improve your parent engagement strategy?

  1. Reduce admin – With Arbor, you can send out messages to parents in bulk, to certain groups or to individuals. For example, you can text all the parents whose children are part of a specific intervention with just the click of a button, which makes life easier for office staff and means parents are notified in a timely way. 
  2. Improve safeguarding – If a child is expected in school and has not shown up, the time in between this information reaching the office and contacting a guardian is crucial. SMS messages can be sent instantly from the office so that the information reaches the parent instantly. Guardians are also more likely to see a text message, with 90% of text messages being opened within three minutes of them being delivered. 
  3. Visibility and efficiency – Text messages are an accessible way to reach parents and guardians. Most people carry their phones with them, meaning the message is likely to reach them with a sense of urgency, which isn’t guaranteed with emails or paper copies. It also encourages parents to reply where needed!

Read here for some top tips on how to make your parent communication strategy even more effective across all mediums. 

How does using SMS messages work in Arbor and how does it help my school?

If you use Arbor MIS, your school will also be able to use our built-in SMS service for parent comms, making parent engagement:

  • Simpler – When you add new students or update parent’s details in Arbor MIS, your SMS contacts are updated too. So you don’t have to worry about keeping details updated in another tool 
  • Clearer – In Arbor, you can see all the messages you’ve sent to at a glance. This parent communication log means you know exactly who was sent what, and when
  • Faster – You can highlight groups or single students you’d like to message about in Arbor – like those who are absent, or going on a trip – and text parents directly from the list. Great for when you need to get the word out quickly

Arbor SMS Subscription is here!

We’re excited to introduce our new annual SMS tariff, making it simpler to kleep parents in the loop. Our Subscription SMS is ideal for schools who regularly send SMS. Pay yearly and get the benefits of an ongoing subscription:

  • Save money vs buying individual SMS Bundles
  • No regular top-ups
  • Manage spend easily with one annual invoice

To find out more about SMS Subscription speak to you Account Manager today.

Not yet using Arbor MIS? We’d love to hear from you – get in touch with our friendly team here

Amy Underdown - 1 March, 2022

Category : Blog

The ultimate guide to improving communication with parents

Why is communicating with parents so important? Having good communication between parents and schools can make a big difference to a child’s education. When parents are more involved, students are often better-behaved, have higher attendance rates and a lower risk of exclusion. In turn, this leads to better results.   Support from home has become even

Why is communicating with parents so important?

Having good communication between parents and schools can make a big difference to a child’s education. When parents are more involved, students are often better-behaved, have higher attendance rates and a lower risk of exclusion. In turn, this leads to better results.  

Support from home has become even more important given the impact of Covid on schools. With students across the country attending school virtually during lockdown, communication with parents needed to be more consistent than ever to make sure that no students were left behind. 

The introduction of Ofsted’s ‘Parent View’ questionnaire and similar inspection tools is further proof of the importance of involving parents in their children’s education. 

Why do some schools struggle with a two-way communication approach?

Many things can get in the way of effective communication between parents and schools.  It can also be challenging for schools when they don’t have a system in place that allows parents to communicate back to them easily. 

Top tips for improving parent interaction using your MIS

1. Go paperless!

It’s time to say goodbye to paper slips and letters. With a cloud-based MIS, you can send emails, SMS messages or in-app messages to parents in bulk, or to certain groups. This not only saves time – and the environment! – but also means parents are notified of any new comms on-the-go and on their mobile phones, which encourages quicker responses and supports two-way interaction. 

With Arbor, you can send out messages to parents in bulk, to certain groups or to individuals. For example, you can text all the parents whose children are late on a specific day with just the click of a button, which makes life easier for office staff and means parents are notified in a timely way.

And it works the other way, too. Parents can also ask questions on the Arbor App (if your school has enabled this setting) or the Arbor Parent Portal, without needing to have received a message from the school first.This means two-way communication can be effectively supported, and parents and guardians can feel listened to. 

2. Give parents the information they want

Helping parents to feel involved in their child’s education can feel tricky, as you don’t want to overload guardians with information, or not be able to keep track of who has been sent what. The Parent Portal keeps everything in one place, so parents can check in on their child’s attendance, behaviour and academic progress, as well as accessing past and current report cards. In Arbor MIS, you can also see a full parent communication log, so that you know who has been sent what, and when. 

Giving parents this visibility over their child means they can become more involved where needed, and are kept in the loop when things aren’t going as well as they should be. 

3. Make life easier for parents

As well as giving parents an overview of their child’s data, the Parent Portal is also the place where schools can ask parents to take action. This could be asking for permissions, payments or registering their child for clubs and trips. Another popular use of the app is as a guardian consultation/parents evening booking system, which makes it easy and less stressful for both the parents and the school staff. 

By having everything in one place, both parents and schools can feel more confident that everyone has access to the data they need. 

Want to learn more? 

At the heart of any effective communications strategy is making sure that both parties feel listened to and have visibility over the right information. And where time is short in schools, it’s important that your technology is helping to make your strategy as time-saving and efficient as possible. At Arbor, we believe switching MIS is an opportunity to transform the way you work for the better, in that case helping to engage parents and transform the lives of students. 

If you’re not already using Arbor, and want to see how it could transform how you engage with parents at your school, get in touch with our friendly team today. Call us on 0208 050 1028 or send us an email at hello@arbor-education.com to get started.

Already an Arbor customer and want to learn more about how to make the most out of your Arbor App? Read our Help Centre for more tips and tricks.