The MAT MIS series – three top tips for an effective communications strategy

Amy Underdown - 1 March, 2022

Category : Blog

The MAT MIS series – three top tips for an effective communications strategy

Why is a good communication strategy important for your MAT? Your communications strategy should help give all your staff visibility around key information, data and policies at your trust. In turn, it should help staff feel supported and like they have access to the information they need. As important as this is, your communications strategy

Why is a good communication strategy important for your MAT?

Your communications strategy should help give all your staff visibility around key information, data and policies at your trust. In turn, it should help staff feel supported and like they have access to the information they need.

As important as this is, your communications strategy isn’t limited to staff only. It should also encompass students and guardians, making sure that everybody is in the loop when it comes to your trust. Plus, centralisation shouldn’t only promote a trust-down approach. Your academies want to be assured that what’s happening at school-level is being fed upwards and informing the trust’s direction. Information and actions should flow both ways: school-up and trust-down.

Getting started with your centralised communications strategy 

A great comms strategy should support two-way communication, while also helping to reduce unnecessary back and forth. We’ve put together three top tips on how your MIS can help to streamline comms at your MAT.

1. Create and deliver a centralised communications strategy

Centralisation is the first step towards an effective communications strategy, as it helps to move work from your schools to your central team. 

Having one place to communicate with pupils, parents and staff across your trust helps to dramatically reduce staff admin. At the same time, centralisation means your comms are consistent, building on the sense of a shared culture within your trust.

In Arbor, you can send comms to any selected group, from guardians to a set group of staff or a particular group of students. For example, at the push of a button you could let all your NQTs across your trust know about an upcoming training day. 

2. Take action within your central team straight away 

You should aim to make it easy for your central team to act on data within the system for fast, contextualised decision-making. Your MIS can – and should – do most of the heavy lifting for you, by showing you the live data you need without the hassle.

If your trust is using Arbor MAT MIS, you won’t need to login to individual schools to see your data. This means your team doesn’t have to waste time looking for the information they need or sending multiple batches of comms to different schools. 

You also don’t have to log into individual school MIS to send comms. For example, in Arbor, schools can move the task of following up with absent students from individual schools to the central team. This means that all absent students across the trust on a given day are accounted for through one set of comms, reducing workload at individual school level. 

3. Have a consistent voice across all your trust’s schools

Running your trust as one cohesive unit can feel challenging, but having a consistent voice from your central team is essential. This helps create a shared sense of belonging among students and staff.

Plus, sending comms out centrally means workload isn’t being unnecessarily duplicated across your schools. 

For instance, if you need to send an urgent message to all your staff or guardians, Arbor allows you to quickly build, write and send an email from your central team. This means that individual schools don’t have to worry about sending their version of the comms.

Ultimately, centralising your communications should help you work as one organisation, and not many. Arbor’s MAT MIS is designed to be a mission control for your central team so that you can streamline processes and reduce unnecessary admin within all your schools. 

Already using Arbor? Get started with using our centralised comms features right away – login to MAT MIS here

Not yet using Arbor MAT MIS across your trust? Click here to book a call with our team of multi-academy trust experts and get started.

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