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From cradle to career
Chief Executive Officer
A former research analyst, MBA graduate and venture manager, James has experience in managing and launching innovative products and services for large and small companies. He leads the commercial and design teams in Arbor, and likes discussing charts, graphics, data, cognitive behaviour and what gin goes with what tonic.
Chief Revenue Officer
Phillippa graduated with a degree in Natural Sciences from Cambridge before working as a Management Consultant at IBM, helping FTSE100 firms use data more effectively to streamline their operations. More recently she co-founded a federation of free schools in Hackney with an innovative curriculum focused on music. Before the glamour of education or data, Phillippa worked as a sound engineer at UK festivals, so you should speak into her good ear.
Senior Partnership Manager
A man with several strings to his bow, after qualifying for his PGCE, Ian spent almost a year teaching Geography before a short stint in recruitment and subsequently managing a successful music business called Longsands Music as well as playing as a career musician on the guitar. CDs are available on request.
After getting his BSc in Geography & Archaeology and his PGCE in Secondary Geography from Leicester University, Daniel began 13 years of experience as a teacher and Senior Leader in Leicestershire. He was also the Head of Humanities and Performing Arts at Millgate School, an SEN school where he supported students with additional Social, Emotional & Mental Health (SEMH) needs for 7 years. Daniel has participated in his fair share of charity bike rides, including John O’Groats to Lands End (both ways, not that he’s bragging), Paris to Rome, and Amsterdam to Barcelona. His other claims to fame are the two wedding and function bands he’s in and the time he accidentally met the Pope!
Partnership Specialist Team Leader
Rachael graduated from Leeds College of Art with an interdisciplinary degree in Art and Design. As a big fan of design and creative theory, she then worked in schools as a Creative Practitioner, where she coordinated art workshops with Primary and Secondary Schools. From there she began working in educational and creative workshops for youths at Leeds College of Art. Afterwards, she began working in Education and Training Sales at Learning Curve Group, finding apprenticeships to help people advance and improve their careers. She currently volunteers within Learning Support at The Hepworth Gallery Wakefield, a large gallery in Northern England, where she engages young people with art and culture through fun. Rachael seamlessly weaves this blend fun and creativity into her approach at Arbor as one of our Partnership Specialists. As a teenager, Rachael sang in the Lancashire Students Youth Jazz Orchestra and once designed and built a full scale 3D maze out of cardboard, called Pop-Up Maze, in an empty church in Leeds!
Emily graduated with a degree in Natural Sciences from Durham before coming to Arbor to work on managing our Insight Reports. A jack of all trades, Emily was a house monitor and senior prefect at school, a role she has since taken up at Arbor. She is from Essex, but don’t talk to her about that.
Head of Marketing
Harriet has worked in schools around the world helping them to communicate more effectively with parents, students and alumni. She is passionate about improving communications so that Arbor schools have all the most useful information to hand from us.
Stephen graduated with a BSc in Geography from Sheffield Hallam University before earning his Geography PGCE from The University of Cumbria. He then spent 6 years teaching Humanities, particularly Geography, at Royds Hall Community School before becoming a Technical Innovations Leader for The Aspire Co-operative Learning Trust. Stephen has also held various roles centred around deploying technology in classrooms, leading CPD events and developing bespoke software to track student progress and manage behaviour. You may recognise Stephen’s face from an episode of the Channel 5 series, ‘Winter Road Rescue’ after he had a blow-out on the motorway, or from the various GIFs his former students made out of his misfortune!
Senior Product Engineer
Rockstar, father, developer. Ulrik has over 10 years in the entertainment industry where he was the lead singer of one of the UK’s most popular function bands, and after building websites for many years moved on to study for a BSc in Computer Science at the Open University. Now Ulrik prefers the rhythm of keyboard strokes, but can always be roused for a song (with strong encouragement).
Recently married, Igor must be a brilliant husband as he makes the best coffee in Nova Iskra, surely an indicator for domestic bliss! His attention to detail in analysing quantities of milk and sugar echoes his attention to some of Arbor’s biggest projects.
Senior Software Engineer
One of the quietest team members, ‘Dark Horse Darko’ has single-handedly made sure that we know who we’re speaking to as the master of the Arbor CRM. He is also a father, so look out for the next generation of mini PHP engineers soon.
Senior DevOps Engineer
A family man, Ivan prefers the quiet life of the countryside to the busy buzz at Nova Iskra. We’re sure he has stories to tell about life in the city, but we’re happy for him to stay close to the earth as he’s the man nurturing Arbor’s roots.
Sonja’s skills lie in analysing and visualising big data sets and she’s using those skills to great effect making Arbor’s reports even better.
Customer Success Manager
Julie has a Postgraduate Certificate in Management Studies and a background in both Accounts and IT, with most of her experience stemming from the legal sector. Julie’s favourite activities include globetrotting with her family and her claim to fame was being a contestant on Young Musician of the Year!
Senior Programme Manager
Emma has a mixed sector background, including tech, travel and creative. She spent 5 years as a freelance illustrator, building her own business and brand and has experience developing and implementing company wide CRM systems that improve communication and workflows. Combined with her project work as the main point of contact for clients for all of their project support needs, Emma has all of the ingredients to make the perfect Engagement Manager. Her hobbies include scouting out the best food and coffee, and enjoying at the top of a tall building to give it an extra edge.
Sasa joins Arbor from a military background. He has an MSc Information Systems from the BS Military Academy in Belgrade, and went on to spend three years developing hardware and software solutions for satellite and radio communications, information systems, and human resource management as a Platoon Leader. When he’s not drumming out code for Arbor, Sasa is also a drummer in a band and a prolific runner (he’s completed six half marathons to date!).
Milos studied Software Engineering at university before beginning his career as a test engineer. He went on to switch to software development, and has since worked on a variety of desktop and web applications. As well as being our new Senior PHP Engineer, we have also found in Milos a developer with a passion for Kung Fu and other mixed martial arts to rival Nemanja.
Dušan started learning programming at the age of 15. He went on to study Information Technology and got his first job during his studies. Before joining Arbor he worked on various web and distribution systems. He’s passionate about software architecture & design, but besides IT, you’ll mostly hear him talking about cars.
Product Engineering Lead
Nikola was born in Užice, Serbia. He studied at the University of Belgrade and went on to work at a bank and a startup before joining our team at Arbor. Starting as an Engineer on Arbor Insight, Nikola became Tech Lead before taking on the role of Technical Project Manager. He is also currently our Product Engineering Lead, a role which involves him working across both the Product and Engineering teams. Outside of work, his hobbies include: orcharding, gardening, and designing furniture. He also drives far too fast, but will never admit that.
Nataliia studied Computer Science and Software Engineering in Ukraine and Estonia. Whilst at university, she organized an international scientific conference, published several articles in scientific journals, and contemplated a career in academia. From there, Nataliia went on to be a Research Engineer, and then a Business Analyst, before finally finding her true passion as a Product Owner at Arbor. She cares a lot about UX and aims to create products that users love. In her spare time she cooks and travels, exploring new places and cultures through ingredients.
While he was still at School of Electrical and Computer Engineering in Belgrade, Saša started working as Product Manager in the automotive industry. Years later he changed path to programming, his childhood dream. Before joining Arbor he worked as a Backend Developer in an online advertising company. In his spare time Saša enjoys playing the drums, and occasionally the guitar too.
Fiona graduated with a first class honours degree in Maths, Stats and Computing. From there, she worked for several years as a programmer for a retailer. More recently, Fiona has spent 13 years in education, working both as a statistics officer and a Maths teacher. She is a big fan of 50s music – one of the highlights of her life was getting married in Las Vegas while being serenaded by Elvis (not the real one, don’t be silly).
Senior Customer Success Manager
Katie graduated with a degree in Psychology before embarking upon life in the IT world. Having worked in the deployment of various products within primary and secondary healthcare, Katie is now a member of the customer team here at Arbor. Having lived in Canada, New Zealand and France, she has had lots of time to perfect her snowboarding skills whilst making sure to sample a selection of the local wines!
Tim led engineering teams to build digital assessment products before joining Arbor. Now responsible for the development of our Primary Assessment & Multi Academy Trust products, Tim champions Arbor’s mission to help schools and trusts learn from data to improve student outcomes. A keen outdoor enthusiast and undercover Northerner, you’ll often find him out cycling, camping or simply enjoying a good brew!
Head of People
Alicia was born and grew up in Borneo and after studying Art History at Nottingham University, she then went on to teach EFL for five years in Oxford. Following this, she took the plunge and had a career change and travelled down the road of Human Resources and is now our designated people person!
Haylee graduated from Curtin University in Australia in 2012 and moved to London shortly after. Before joining Arbor, Haylee worked as a primary teacher in schools across London and is passionate about technology improving educational outcomes. As our in-house Aussie, Haylee’s biggest party trick is her face lighting up as she takes a bite into a vegemite sandwich (without faking it).
Armed with a degree in Electronic Engineering and a PGCE, Tim’s roles have always blended technology with teaching. A former headteacher and School Improvement Partner, he has also worked across several local authorities in data and assessment roles as well as working for Computing at Schools to promote the study of computing in UK schools. His love of technology stems from using it to improve outcomes for children and facilitate effective leadership. Outside of work Tim’s passion is motorcycling. His favourite race circuit is Cadwell Park in Lincolnshire.
Coming from a family of teachers, Beth couldn’t help but catch the education bug. After teaching English on her year abroad in France, she completed an MA in Applied Linguistics at York University, planning to start a career in TEFL, and stumbled across Arbor instead. She loves talking to schools, making pretty google docs and singing.
Stefan studied Software Engineering and Computer Networks. His focus is primarily on back-end development, but his passion for learning and curious nature led him to other areas such as front-end technology and frameworks. Stefan keeps himself calm and collected with a mug of green tea glued to his hand throughout the day.
Charlotte is one of our Customer Success Specialists. Before her time at Arbor, she spent 8 years working in IT, including serving as the IT Operations manager at an energy management SaaS company. Charlotte also studied for a HND in music production at the School of Sound Recording. Proof that old habits die hard, Charlotte collects peculiar instruments, with the latest edition being a theremin (we had to Google it too).
Maggie began a Masters in Engineering at Oxford University before taking some time out to volunteer as a teaching assistant with deaf pupils. She absolutely adored being in a classroom and transferred to a Science degree with QTS so she could become a teacher as quickly as possible! She achieved a First Class degree before spending 15 years teaching secondary Physics and Science teacher, and most recently some mathematics too. The last five schools she taught at were part of a large MAT, where she sat on the Procurement Committee. Maggie still contributes to developments in their data, tracking and school improvement. Maggie joined Arbor to seek new challenges and have as large of an impact on as many pupils and staff as she can get her hands on. In her spare time, Maggie loves baking, doing anything crafty with her children and is also a Beavers group leader with Scouts!
Vojislav graduated with a degree in Information Systems and Technologies from the Faculty of Organisational Sciences at the University of Belgrade. He has 8 years of web development experience and has worked with clients from all over the US, Canada, Germany, Australia, the U.K., Holland and Serbia. That’s no surprise considering he speaks 4 languages!
Joanna studied at Huddersfield College before bypassing university to travel through Australia. She spent 5 years working at CSC in Leeds where she worked within the NHS Project, deploying healthcare systems around the UK. Soon after, Joanna jumped at the chance to spend some time travelling around Europe and ended up volunteering on a farm in Norway for a month. Joanna now dedicates her time to our clients as a Customer Success Manager, ensuring our schools are getting the most out of Arbor! Joanna is a qualified scuba diver, so if you can’t find her on land, be sure to check the bottom of the ocean!
Customer Success Analyst
James graduated from the Open University in 2017 with a degree in Classical Studies. Before joining Arbor’s Customer Team, he worked at a broad range of companies including Morrisons, Barclays Bank PLC and Frog Education, and has turned his hand to everything from customer care to cheque fraud! Outside of work, his interests include Ancient Greece & Rome and putting tomato ketchup on everything he eats.
People & Talent Manager (UK)
Product & Bid Writer
Head of Support
Cozzi studied French and Spanish at the University of Bristol. As part of her course at Bristol, she spent time living in Madrid and Paris where she honed her language skills ordering tapas and croissants. She joined Arbor in March 2018 as part of the Marketing team and is passionate about helping schools see data differently. In her spare time, she can be found testing out exciting new ways to eat halloumi.
Technical Content Writer
Jovan graduated with a degree in Automatics from the University of Belgrade Faculty of Electrical Engineering, before going on to do a masters in IT at the University of Balearic Islands in Spain. Before Jovan joined Arbor, he developed software for a Spanish company in Mallorca that worked with marinas across the world to reserve and rent moorings. Outside of work, his interests include travelling, hiking, biking and walking.
During his Computer Science studies at the Faculty of Electrical Engineering in Belgrade, Vladan started working as a web developer in the online gambling & betting industry. Trust him when he says – do not gamble. As a new member of the Arbor engineering team, he brings the fresh team spirit and great respect for math and data processing. He likes to say that he is the best football player among the programmers, and it has not yet been disputed.
Cassi came to Arbor from the automotive sector where she looked after financial functions of a leading car leasing company. Growing up in the mountain town of Competa in Southern Spain, educated in Malaga and mainly powered by coffee, churros and chorizo, Cassi is keen on completing her financial studies within the year. She enjoys hiking with her dog Sebastian and is also a keen motorsport fan and equally at home answering questions about Formula One as she is answering questions about invoices!
Miroslav graduated with a degree in Information Systems and Technologies from the Faculty of Organizational Sciences at the University of Belgrade, and worked as a JAVA software developer in the betting world before joining Arbor. He is a huge coffee and superhero lover, and loves to play chess and rugby in his spare time.
Kelly is a mum to one awesome little girl and is very passionate about giving children the chance to thrive at school. Kelly struggled with dyslexia throughout her school journey, and as a result is passionate about improving the education experience of others. She is a helper by nature and prides herself on her customer service and trying to find creative and efficient solutions. She has a varied background in accounts, insurance, reconciliations and customer support, which has led to her having some unusual and innovative workarounds.
Kelly is also rather quirky and can easily be picked out in a crowd with her ever-changing brightly coloured hair and colourful tattoos.
Sara joined Arbor having spent most of her career in Telecommunications where she gained experience in Customer Service Management, Contract Management and onboarding new customers.
Sara is a Mum of two teenagers who are both still going through different stages of education. She fully understands and appreciates the hard work and commitment that teachers have contributed to their lives. She feels her role at Arbor gives her the opportunity to give back and play her part in helping them free up their time so they can do what they trained so hard to do, teach!
In her spare time Sara loves walking, the more challenging, the better! She has climbed Ben Nevis and Scafell Pike and is looking to climb Snowdonia to complete the set of 3 National Peaks. If you cannot find her up a mountain, you may find her at Elland Road, cheering on Leeds United.
HR Assistant/Office Manager
Sofija studied Management at the Faculty of Organizational Sciences at the University of Belgrade. Before joining the Arbor team, she worked in Coca-Cola Hellenic Serbia as an Operator Development Program Coordinator. In her spare time, Sofija enjoys wakeboarding and CrossFit, exploring and spending time in nature, and teaching kids maths.
People & Talent Manager (Serbia)
Jelena graduated from Belgrade University, department of Psychology in 2011. She continued her education in the area of psychotherapy but then fell in love with HR and stayed there ever since. She had been working as a Recruitment Consultant for 5 years in different industries, after which she moved to the People Development team in an IT company and stayed there for the next 2 years. When she does have free time, she will spend most of it with her friends and family (both humans and cats) but also loves yoga or cycling.
Whilst completing his Computer Science degree between York College and Sheffield Hallam University, Chris ran a small IT company specialising in repairs, hardware and tuition. With a career move that couldn’t have been further away from this, he started working at a large international pharmaceutical supplier, overseeing procurement into GP practices and ending up looking after large NHS clients in the East Midlands. Chris then moved back into IT, looking after the financials of large scale IT and infrastructure projects in education, particularly secondary schools, before joining the Arbor family in 2018.
Chris’ other passion is mechanical engineering and he’s never happier than when he’s got his head under the bonnet of a car or when he’s tinkering with his 1970s Japanese Import Honda.
Partner Integration Support Engineer
After working for over a decade in hospitality, running his own B&B and running a network of regional B&Bs Djordje decided to move into web development as he found huge interest in building web pages while helping build one for the organization itself. Apart from programming Djordje is enthusiastic about F&B and cooking, as well as DJ-ing as a hobby.
Head of DevOps
Aleksandar has an MSc from the School of Electrical Engineering in Belgrade, Electronics department. He thinks of himself as an engineer, so did not find it was a big leap moving from designing integrated circuits to designing networks, virtual machines or containers. In his free time he loves to relax by watching good (or bad!) sci-fi TV shows and movies.
After graduating Cambridge with a BA in History, Eddie spent a year teaching English in a small seaside town in Japan. Passionate about making life easier for other people, Eddie is overjoyed to be working in a company with a clear commitment to helping others. When he’s not working, find him studying Japanese, watching tennis, panicking about climate change, or taking long countryside walks to find a good spot to read a book.
Isla graduated from the University of York with a BSc in Psychology in Education. Following this she began working as an enabler in York providing psychological support to adults with learning difficulties. In a slight career change she moved to working in software sales in Leeds for just over a year, before joining Arbor. Arbor has provided the perfect combination of her passion for education and working in a company with a commitment to making a difference.
Growing up in the Lake District sparked her passion for nature, and in her spare time you can find her amongst the lakes and mountains, at historic houses and art galleries, searching for good restaurants, and chasing the sun in traditional Spanish coastal villages.
After graduating from the University of Leeds with a (very wordy) BA in Linguistics & Phonetics, Brigitte joined the glamorous world of EdTech. In previous roles, she delivered training to colleagues, prospects, and customers across Europe, Asia, and the US. When not at work, you can find Brigitte in the front row of live music venues across Leeds or boring her loved ones about how video games are an art form.
Aiden graduated with a degree in Psychology from Leeds Trinity University and went on to gain experience working in retail management and customer service before joining Arbor. When he’s not busy working through fun questions from schools, he can be found playing video games and socialising with friends or his Arbor colleagues.
When Miloš was a boy, he played cello for 8 years and never thought he’d jump into engineering. He worked as a freelancer for many years, and he is also a proud member of the Toptal network. Before he joined Arbor, Miloš worked for a Danish start-up and even tried building his own. While he’s resting his entrepreneurial spirit, he enjoys playing football and video games in his free time.
Lead Account Manager
After graduating from Durham University with a degree in Education with QTS, Zoe launched into her primary teaching career, which took her to an international school in Germany and then back to schools in Leeds for a number of years. Following completion of a Masters degree from the University of Leeds, Zoe began an advisory role within North Yorkshire County Council’s Inclusive Education Service. With a passion for education and making life better for busy and ever hardworking teachers, Zoe’s career path took a slight turn and she now leads the Account Management team here at Arbor. In her spare time, Zoe can be found pondering house renovations and holidays or spending time with her gorgeous pup, Betsy!
Insight Tech Lead
Nemanja has been part of the IT sector for over 12 years, working on a wide variety of different projects. Development and system architecture are his passions and he always needs to know how something works in detail. If you enjoy the outdoors, table tennis, woodworking or archery, you and Nemanja will have a lot to talk about.
He has two lovely cats, Paca and Crlja, loves to watch premier league with a good craft beer in his hand, also plays basketball occasionally.
Chief of Customer Success
With 20 years’ experience in customer-focused roles across the technology sector, Sonia is responsible for ensuring a great customer experience for our Arbor clients from onboarding through to in-life support.
A few accolades include improving overall customer satisfaction scores by over 40% and NPS scores of 80 for customer onboarding.
Sonia loves: tea, curry, family and friends but not necessarily in that order!
Sara is from Lisbon, Portugal, and after finishing her degree in Management at Catolica Business School she did a gap year in Berlin. After returning to Portugal she worked for 5 years as a Recruiter and Internal Talent Developer. Late in 2018 she decided to move to the biggest and most crowded city in Europe, London, to seek new professional and personal experiences! In her spare time she loves to find new places, new streets, new restaurants, and new ways of thinking and living!
Charlie graduated from Leeds College of Music/Hull university and enjoyed a subsequent eclectic and vibrant career working as a musician, financial advisor and sales manager in the oil, financial and energy sectors before launching himself into the EdTech sector without looking back! Charlie is passionate about helping and supporting others and contributing to society whilst also working in a fast paced and commercial environment so when the opportunity to work at Arbor was presented, it was a real no-brainer. Outside of work, you’ll find Charlie driving (or under the bonnet of) his various cars, attending and playing gigs, exploring European towns and cities or attempting to build a motorhome.
Copywriter & Content Producer
Hannah studied English and music at Durham University, although she did also get away with taking a ‘Harry Potter’ module in her second year. She became an education enthusiast during her time at Kumon, where she tutored English to children of all ages. In her free time, she enjoys composing, singing a cappella and blogging about all the telly she watches.
Ryan graduated from the University of Northumbria with a degree in Multimedia Computing. He has had a varied career working in recruitment, a call centre, and as a Bar Manager – before finally finding himself as a Software Trainer. When not binging Netflix or listening to electronic music he can be found cooking, and eating!
A childhood passion for video games, computers and technology led Goran to naturally seek a career path in IT, starting first as a sys and database admin before switching more recently to dev operations. He finds satisfaction in making new technologies his own and finding cool solutions where there are problems.
Privately he is a big nerd, so he enjoys the usual stuff, video games, series, books, podcasts, board games, cats. Almost 8 years ago he took up a sword and got himself involved in historical fencing. It keeps him active as well as gives him a reason to occasionally travel and meet cool new people.
407 Canalot Studios
222 Kensal Road
London W10 5BN
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